Getting a Return on Investment from your Resume

You have decided to invest in yourself and your career with a professionally written resume.

The most important aspect of developing a strong marketing document, your resume, is your input and cooperation with the writer.

You know your level of success, qualifications, and the value you bring to an organization better than anyone. The problem is in communicating that value via a resume. That is likely the reason you have hired a professional writer. We are experts in our field as you are in yours.

We can only set you apart from all the other job contenders with your input. That being said, when your writer requests your input regarding detailed information, it is to your advantage to take the time to furnish this data.

Whether in the form of a questionnaire, email request, or consultation, take the time to complete / share these details. Remember, you are “investing” in yourself. Though it may seem daunting to you the end result will be well worth your time.

Some points to remember in working with your resume writer:

  • Know your trajectory or discuss with your writer what your career goal is if you are not certain.
  • Provide job postings of interest. This helps the writer identify industries of interest and the qualification / skills required to be considered for a position.
  • Stay engaged throughout the process. It is important that you are able to respond to your writer’s inquiries on a timely basis.
  • Trust your writer’s expertise. We know what hiring managers and HR personnel are looking for. Most of us have been in that seat or have been recruiters as well as writers. We are continually in contact with employment professionals to keep up with what is being looked for in resumes. Before you request content changes in the resume, get your resume out there. That is the only way you will know if it is effective. However, if you are targeting industries and positions you are not experienced in or have no knowledge of, you likely will not be considered.

RESUME SUMMARY EXAMPLES

FINANCE EXAMPLE:

Accomplished executive and value creator with track record of producing unprecedented contributions and accomplishment in start¬-up,  growth, and turnaround situations. Far-reaching international business experience comprised of operations, finance, and compliances. Instrumental in driving millions of dollars in EBITDA and successfully negotiating corporate acquisition generating 36% annual compound ROI.
SALES EXAMPLE:

Highly visible executive with extensive network of professional contacts. Value creator who envisions and executes opportunities to achieve unprecedented bottom–line results in challenging and competitive markets. Extensive network of professional contacts. Leverages financial background and lending knowledge to achieve rapid success in capturing new business. Fueled by a passion to achieve top sales results, business growth, and a superior customer experience.

SALES EMPHASIZING BRAND EXAMPLE:

Top–performing sales & account management professional.  Repeatedly recognized and rewarded for exceeding sales and  new business development goals

Expert in building relationships across organizations, while leveraging internal capabilities to drive long-term revenue, market and profit growth

Gain market share by successfully presenting products to targeted customers
and maintaining on-going support to existing clients

BUSINESS DEVELOPMENT:

Dynamic and accomplished executive with proven expertise in driving bottom-line improvements through new business development and directing sales and marketing initiatives in the healthcare industry. Expert at turning around operations to achieve profitability. Contributed nearly 60% increase in commercial membership and accelerating revenues by more than 30% respectively for Managed Care Organization. Key strengths include:

Dynamic international executive with a rare and valuable blend of leadership, vision, strategy and execution skills. Comprehensive knowledge and experience of the drug development process complimented by talent to acquire new business through effective contract negotiations. Expert knowledge of the biopharmaceutical industry, project management, product development and market launch, including clinical trials, and international intellectual property development and management.

Dynamic and accomplished executive with proven expertise in driving bottom-line improvements through new business development and directing sales and marketing initiatives  in the healthcare industry.  Expert at turning around operations to achieve profitability. Contributed nearly 60% increase in commercial membership and accelerating revenues by more than 30% respectively for Managed Care Organization.

MARKETING:

Award-winning, dynamic marketing professional who brings value to the organization as a creative leader and innovative thinker. Exemplary planning and project management. Brand and direct-response advertising as well as traditional and online marketing talent expertise.

Recognized for creative and strategic talents that drive client value
Dynamic marketing professional with expertise in multi– channel marketing. Valuable contributor who continually drives revenue by leveraging technology, leadership, and branding with exemplary customer experience talent.

Created national visibility for (company / product) through industry events; media profiles; Public Relations activities

 

 

TIPS FOR PREPARING YOUR RESUME

It’s not news that the economy is, and has been, a roller-coaster ride for far too long.  The job market continues to fluctuate, slowing once again in May. How are you preparing for your job search?

Do you have a current resume that clearly defines your value to an employer; one that positions you ahead of the thousands of other job contenders in the market?

Your resume needs to grab the reader’s attention is SECONDS. Recruiters, HR, and Hiring Managers receive thousands of applications  / resumes everyday. The elements that are critical to getting your resume noticed and responded to include the following:

Title:
Immediately conveys to the reader your level of expertise; Senior Finance Executive; Director Level Marketing Executive.

Strong Marketing Message / Profile:
This is the first section readers see and from which they gain knowledge about your level of experience, determining if you are a viable candidate.

Key Words / Phrases:
Create a dedicated category to feature your skills and areas of expertise. Do not use soft skills such as, detail-oriented, organized, etc. An example of powerful key words and phrases (relevant to your experience) would be: New Business Development; Product Marketing and Launch; Asset Management; Revenue & Profit Improvement.

Content:
Organize your information! Support your statements of accountability (duties) with quantifiable results / outcomes. Use action verbs and avoid terms like “responsible for”, and “managed”. This communicates tasks rather than results.

Keep your information concise. Use brief statements that quickly present your contributions / achievements.

Examples of powerful statements:
Doubled revenues over 18 months
Spearheaded and implemented
Accelerated profits

Prepared by Rosemarie Ginsberg
Resumetitleexamples.com – Rev 1 06/03/11